Your Inbox is Sabotaging Your ADHD Brain: Here’s How to Stop It
Regain Control of Your Inbox & Your Focus
Instead of allowing emails to dictate my day, I started using simple strategies—setting two specific times to check my inbox freed up space for deep work, helping me focus on what matters most.
As a solopreneur or small business owner, the struggle with email management is all too real. Managing my inbox often feels like navigating through a labyrinth of never-ending obligations. They may feel both urgent and important, but in most cases, emails are a collection of other people's priorities and problems.
As a solopreneur with ADHD, email management takes on an added layer of complexity. My dopamine-seeking brain craves novelty and stimulation, and emails provide a constant stream of both. Checking my inbox is like playing a slot machine—it’s filled with potential surprises and opportunities. This uncertainty triggers a dopamine response, which fuels my compulsion to check email frequently, sometimes unconsciously. The consequence? My workday becomes interrupted by relentless email checking, diverting my focus from high-priority tasks.
I recall times when I was shocked at how much I checked my inbox; my client Sarah experienced something similar. Watching her record her email checks—a staggering 87 times in one workday—reiterated the challenge many of us face. Our constant availability becomes a coping mechanism, a way to avoid prioritizing tasks. Responding to emails gives a sense of focus and direction, albeit one driven by others. This is a common pattern for solopreneurs and small business owners with ADHD, where responding to messages offers immediate feedback and a false sense of productivity.
However, the constant need to respond creates a treadmill effect; I’m constantly busy but not necessarily productive. Time blindness and task switching—where I flit between emails and other tasks—only amplify the challenges, leaving my brain exhausted from the frequent shifts. The hidden costs are significant and affect both my business and well-being. Constant email checking depletes executive functions and burns through mental energy faster than I realize.
For the small business owner, responding to every email and being available round the clock seems like a good business practice, yet it often backfires. It can create a façade of availability that doesn’t necessarily improve client relationships. For instance, another client, Mike, prided himself on rapid email responses, only to realize that constantly being available was a way to avoid making crucial business changes such as hiring for growth and raising his fees.
Understanding and addressing this issue requires acknowledging one’s worth as a businessperson. Solopreneurs like myself aim for more freedom in business—yet being tethered to an inbox can feel like a prison. Managing these challenges involves setting clear boundaries and automation. Implementing set times for email checks and using tools like autoresponders create boundaries that clients will respect once established. Of course, we need to learn to resist the urge to violate these boundaries out of habit, too.
To reclaim my time and focus on meaningful work, I knew I had to rethink my approach to emails. Instead of allowing emails to dictate my day, I started using simple strategies. Setting two specific times to address my inbox each day freed up space for deep work, helping me focus on what matters most. It’s a continuous journey of balancing urgent emails with significant tasks of my business, all while managing my ADHD challenges.
Templates and folders have been lifesavers, allowing me to streamline responses and categorize emails effectively without overcomplicating the process. This simplicity is essential for my ADHD brain, helping reduce task-switching fatigue. Over time, I realized that not being constantly available makes me more valuable; it’s counterintuitive but true. Clients respect time boundaries, viewing them as professional conduct rather than inconvenience.
Deliberately shifting away from email compulsions and focusing on my priorities boosts confidence and productivity. It is about redefining the role my inbox plays in my life and business—not as a taskmaster but as a tool that serves my purpose as an entrepreneur. Taming this digital beast is possible, allowing me to protect my most valuable assets: my time and attention.
Ready to start dealing with your Inbox? Be sure to grab my free worksheet that combines all the strategies shared in this episode. It’s a simple to implement, step by step approach that will begin to free up time and attention for what matters most, which is not going to be found in your Inbox. Click here to get your copy.
If you'd like to hear the full episode on the ADHD-ish Podcast, you can do that here.