Women and Entrepreneurial Poverty

Today I am joined by Racheal Cook to unpack the reality of why women are not making the kind of money they should be making in their entrepreneurial ventures, the  importance of building genuine connections and understanding one's personal strengths,and the pitfalls of over-investing and underpricing in business. 

Racheal Cook is a speaker, host of the Promote Yourself to CEO podcast and founder of The CEO Collective and in this episode, we’ll shed light on the shocking statistic that only 12% of female entrepreneurs break the six-figure barrier, and dissect the hype versus the reality of the online business world. 

Racheal and I provide valuable strategies for achieving sustainable profits, stress the significance of value-based pricing, and emphasize the power of keeping business models simple and streamlined. 

Here are 3 key takeaways from our conversation:

 🎯 Network Strategically: Human connection remains crucial, regardless of whether you're an introvert or extrovert. Rachel shares excellent strategies for connecting within your energetic capacity.  

 💡 Understand Your Strengths: Racheal and I unpack the importance of leveraging personal strengths when designing your business, creating a business model that excites you and aligns with your skills.

 🚀 Profit over Revenue: Highlighting common industry misconceptions, we discuss the importance of focusing on profit rather than revenue. 

✏️ Simplify your business strategies and learn to trust in your decisions to build sustainable success

Mentioned in this episode:

Tara Newman
Mike Michalowicz

Shannon Greenwood’s Rebelle 


🎙️ Mic drop moment: “Marketing has hijacked common sense.” Racheal Cook

Want to connect with Racheal Cook? 

Racheal’s Get Paid Calculator 

The CEO Collective: https://theceocollective.com/

Promote Yourself to CEO podcast 


If you want to grab one of my limited Summer Strategy Sessions, it starts with a free consultation to see which one meets your needs and fits your budget.  These are fast and focused engagements designed for maximum impact in minimum time.  Click on the hyperlink to schedule your no obligation consultation.  

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Navigating ADHD and Emotional Regulation as Female Entrepreneurs

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ADHD-ish: Embracing Neurodiversity Without a Formal Diagnosis