Traditional advice tells us to niche down and stay in our lane, but what if curiosity is actually our biggest business asset? Brittany’s entrepreneurial journey—from massage therapist to SEO strategist—proves that following curiosity can lead to unexpected opportunities. Instead of resisting change, she leaned into her evolving interests, allowing them to shape her business in ways she never anticipated. Her story is a reminder that success doesn’t have to be linear. By embracing curiosity, female entrepreneurs can build businesses that are both fulfilling and uniquely their own.

I love sharing case studies of the amazing women I work with. In this post, my client Robyn Rosenberger, the inspiring founder of Tiny Superheroes is the focus. Robyn’s entrepreneurial journey is a testament to the resilience, creativity, and unique challenges faced by twice-exceptional women navigating the entrepreneurial landscape.

The label twice-exceptional, or 2e, refers to individuals like Robyn and me who have been identified as gifted, and also diagnosed with ADHD. This adds layers of complexity to our entrepreneurial ventures and often means the advice we might receive from others just doesn’t help.