Finding Focus: How Jennifer Yates Moved From Multi-Talented Chaos to Confident Clarity

Finding Focus and Clarity in Jennifer Yates' Journey

Jennifer’s journey was about simplifying her overwhelming array of ideas, finding focus, and stepping confidently into her true entrepreneurial identity.

One of my favorite things to share on this website is a client success story and in this post, I will be recreating the transformational coaching experience I had with Jennifer Yates, a multi-talented consultant who was having trouble finding her niche, and who experienced an exciting breakthrough during our time together.

One of the essential elements that played a significant role in our coaching relationship was our use of the Voxer app. Jennifer brilliantly utilized Voxer to share her ideas, ask questions, and process her thoughts out loud. This allowed us to create an ongoing conversation that was vital to her growth and self-discovery.  Because I work with clients one to one, I can customize their coaching experience.  As a verbal processor, Jennifer made incredible progress between coaching calls using the Voxer walkie-talkie style app. 

In addition to Voxer, Jennifer leaned heavily on writing, particularly on LinkedIn. Her eloquent posts not only helped her process and share her thoughts but also allowed her to connect with others on a similar journey. Writing became a therapeutic tool for Jennifer, a bridge between her internal musings and external actions.  These posts and the engagement they stimulated further helped her to clarify her path by giving her an opportunity to test content in her new niche.  

Furthermore, Jennifer incorporated a meditation and affirmation app called ThinkUp into her daily routine. This app was fundamental in helping build her confidence and exercising specific mental muscles that contributed to her breakthrough.

Throughout our coaching sessions, we explored various tools such as the Clifton StrengthsFinder and a core values assessment.  For Jennifer, it was crucial to focus on whittling down and prioritizing the most critical pieces of information in order to make effective decisions. As someone with a busy brain, Jennifer had an overwhelming array of thoughts and ideas. By simplifying and untangling those ideas, we could channel her energy toward her true passions and strengths.

Intentional constraint is a concept I emphasize with all my clients. This approach is particularly significant for female entrepreneurs who often juggle multiple roles and responsibilities. Simplifying the complexities, limiting core values, and focusing on a manageable number of strengths helps make more effective decisions. Our short-term memory can only hold around 5 to 7 bits of information, so it’s essential to stick to this limit for clarity and effectiveness.

Jennifer's journey involved wrestling with an identity crisis in her business. She was transitioning from business operations to a more tangible, outcome-focused service. Her physical symptoms of stress, like muscle and bone pain, insomnia, and heartburn, indicated the intense pressure she felt. At one point, she even contemplated a total career change.

Our coaching sessions were not just about skill-building but also about personal transformation. My role was to help Jennifer shape her personal positioning, packaging, promises, and pricing. We spent a considerable amount of time narrowing down her broad skill set and zeroing in on her true calling, which was a pivotal breakthrough for Jennifer.

Jennifer and I initially connected through Rochelle Moulton's podcast, The Soloist Life and quickly transitioned our conversation to LinkedIn. We soon realized our communication styles and approaches were highly compatible. Having a strong relationship with my clients before diving into the coaching process is a cornerstone of my practice. It ensures we have a solid foundation of trust and mutual understanding.

Jennifer’s background in corporate leadership and sports added a unique layer to our sessions. Her rebellion against traditional project management approaches resonated with me, allowing us to focus on understanding people and building relationships, rather than sticking strictly to processes and tasks.

One of the most defining moments in our coaching journey was when Jennifer had an epiphany about her role. She realized she didn’t quite fit into the traditional "people and culture" box, but rather, she carried a "micro people and culture box" with her for each of her projects and processes. This revelation was crucial in helping Jennifer hone and refine her unique abilities and focus.

Jennifer had struggled with identifying herself as a people and culture person, often feeling ill at the thought. However, during one coaching session, she stood up for her truth, marking a significant moment of confidence and authority in her business. This reinforced her entrepreneurial identity and helped her move away from past associations, allowing her to present herself authentically to new clients.

For female solopreneurs, claiming authority and making a shift in identity are critical for long-term sustainability and profitability. Throughout our coaching engagement, Jennifer experienced a confidence-building moment whenever she made a significant decision.

This experience accelerated her growth and allowed her to sustain confidence even after our coaching sessions ended. But as I always emphasize, confidence alone is not enough. It must translate into tangible actions, execution, implementation, and forward momentum. Jennifer achieved this, visibly impacting herself and others around her.

I genuinely enjoy doing client case studies like this one. It’s incredibly rewarding to see my clients grow, evolve, and achieve their goals. Jennifer's story is a testament to the power of personalized coaching and the importance of establishing a strong, trust-based relationship before diving into transformational work.

Every client's journey is unique, but the overarching themes of simplifying, focusing, and embracing one's true identity are universal. So, for all you female entrepreneurs out there, know that your path may be winding and complex, but with intentional constraint, a strong support system, and confidence, you too can step into your entrepreneurial identity and thrive.

Feel free to DM me on LinkedIn or Instagram @coachdiannwingert or send me an email at diann@diannwingertcoaching.com. I'd love to hear your thoughts! If you'd like to listen the full episode on the ADHD-ish Podcast, you can do that here.