Using Curiosity, Novelty & Fun to Grow Your Business

Oct 13

Welcome to another episode of ADHD-ish, where we explore the intersection of entrepreneurship and the unique traits of ADHD.

Today, we’re thrilled to have Jackie Aguglia, head of partnership and growth at Interact, join us. She's here to share invaluable insights on how curiosity, novelty, and fun can be leveraged to grow your business through the innovative use of quizzes.

We'll explore the power of AI in quiz creation, the importance of personalizing AI-generated content, and how quizzes can optimize your marketing funnel.

This conversation will inspire you to think about quizzes to go beyond building your list and segmenting your audience, but also to guide them through a customer journey tailored to their needs.

Jackie shares practical strategies, addresses common challenges, and identifies the key metrics to focus on for improving quiz performance. Using my quiz, build on the Interact platform, Jackie walked me through the metrics and identified several simple ways to dramatically improve my results.

🎧 The inside scoop on quizzes for business growth:

03:21 Most popular types of quizzes: personality, scored, trivia.

16:24 Nurturing leads with tailored workflows from quizzes

27:56 Interactive AI + Interact strategy calls eliminate obstacles

30:57 Using quizzes to segment your existing email list.

42:08 Creative ways to build community with quizzes

42:53 A quiz on your website can efficiently guide visitors to relevant content.

How’s this for a “no brainer?”

Interact AI can craft a complete quiz for you in about a minute, pulling data from your website and suggesting quiz titles and formats. Talk about a game-changer! ⏱️

Mentioned during the interview: