Why Leading a Revolution With Your Business Might Be Easier Than You Think

Turning Your Business into a Movement

Revolutions aren’t confined to the extroverts or firebrands among us—if your movement looks quieter and more sustained, that’s equally worthy and impactful.

If you're a solopreneur, you are already familiar with the unique challenges and opportunities inherent in standing out from the crowd—you, your business, and your ideals. But something transformational happens when we shift our mindset from just "starting a business" to "starting a revolution" with your business. It’s not about armies or political upheaval—it’s about deeply connecting to the work you're meant to do, letting it be inspired by purpose and passion, and dedicating yourself to changing the world, even in small but significant ways.

I recently sat down with my friend, consultant Rochelle Moulton to discuss this topic and I find her perspective particularly striking. In her words, a revolution in business is defined by having “an idea for a change you want to make in the world, and you are going to do whatever is in your power to lead that revolution forward.” This revolution doesn’t have to be dramatic or sweeping right out of the gate. It could be as focused as working with a specific group of people or carving out a new space that aligns with your unique values. 

I can relate to Rochelle’s explanation of where those revolutionary ideas come from. For me, both in my coaching business and in hosting the ADHD-ish podcast is about tapping into the passion I have for helping neurodivergent individuals recognize their potential and overcome the systemic limitations they face. I refuse to choose between the oversimplified narratives of ADHD as either a crippling disability or a superpower. As someone who’s raised three ADHD kids and lived with it myself, I’m wired to want to shift this conversation. It’s not about fitting into a specific narrative, but about creating space for self-growth, and undiscovered potential. For Rochelle, her concept of leading a revolution resonated with me—because yes, I too, am a revolutionary.

But what happens when we fully embrace that role? Well, as a solopreneur, it means allowing your work to draw from your "genius zone"—something Rochelle emphasizes time and time again. This might be your unique talent, your lived experiences, or simply the way you see the world. That "zone" becomes the foundation of how you serve and work not just for yourself but for the greater good of your audience.

At the heart of it, this revolutionary approach isn’t about self-service—it’s about connection. Fundamentally, Rochelle encourages turning the focus outward. She advised asking yourself questions like, "How does this serve the world?" It’s a shift from self-reflection to outward impact. It’s building a business fueled by purpose but grounded in sustainability and profitability. To move forward, businesses—and especially solo-founded ones—must sustain themselves so that their purpose can thrive long-term.

Of course, shifting into a revolutionary mindset might not immediately bring to the surface screams of “I’m a leader!” or "I’m changing the game!" Many of us don’t start solo businesses thinking of ourselves as leaders, and even fewer approach it with the raging ambition to lead cultural change. As Rochelle wisely pointed out, we often find ourselves stepping into the role of revolutionaries by aligning bits and pieces of what feels right, working on something that feels personal, and honing our strategies over time.

I’ve noticed this transformative evolution in myself since first developing and pivoting to ADHD-ish.  I realized I’m not interested in pandering to the stereotypical  extremes—the “ADHD is my superpower” or “ADHD is my kryptonite.” For me, the richest conversations happen somewhere between. I believe in helping other neurodivergent individuals connect to tools, strategies, and conversations that allow them to dream bigger, but execute their dreams productively without burnout. That realization wasn’t a light-switch moment, though. It was iterative, testing what fit and what felt authentic each step of the way. Rochelle’s point about experimenting with low-risk commitments—trying something, iterating on it, reflecting—has been something I’ve done instinctively, but her framework clarifies exactly how vital that process is.

And let’s not underestimate the power of movement and momentum in this revolutionary journey. Rochelle insightfully connected this to how we, as solopreneurs, claim authority over our spaces. Having a "revolution" doesn’t need to look like overnight disruption with banners waving. For instance, you could be honing your niche while subtly offering services that light you up. The point here isn’t just what you DO—it’s owning your corner of the world boldly, over time, and aligning pieces of your business with such clarity that your audience immediately knows what you stand for.

But this process isn’t devoid of challenges. I know firsthand how easy it is to second-guess narrowing into a niche. As someone with ADHD, the very thought of overly defining one’s business lane originally felt suffocating to me personally. Yet, narrowing focus, claiming space as an expert, and digging deeper—not wider—allowed me to connect authentically to those it most impacts. Rochelle’s advice about analyzing your "ideal client" or your truest mission is a necessary roadmap because when we truly tap into those who need our unique approach, we access far more satisfaction and financial growth. And ultimately, revolutions have economics behind them too—profitability is not a dirty word!

Another important element here is pushing through fear. Fear of judgment, fear of failure, fear of external pushback. Female entrepreneurs often internalize these challenges, especially if claims about our “revolution” rub against the grain of societal norms or professional expectations. I resonate so much with Rochelle’s reminder about bravery—because choosing to lean into your unique voice requires courage and choosing to amplify it is transformative.

There’s a reason why starting revolutions through your business deeply connects to authenticity—it resonates because it’s personal. Whether you're teaching, speaking, writing, curating, or coaching, the best revolutions aren’t manufactured ideas—they are born from your lived experiences and heartfelt beliefs, like stamps upon the world. In that sense, Rochelle reminded me how revolutions aren’t confined to the extroverts or firebrands among us. If you’re an introvert, if you express differently, or if your movement looks quieter and more sustained—that’s equally worthy and impactful.

To take the first steps, I invite you to consider your genius zone: What’s the problem you are uniquely qualified to solve for your audience? Experiment with this newfound clarity. Ask yourself what matters, in your terms, professionally and personally. Once you’re bubbling up with ideas, start connecting. Build networks, collect allies, and seek camaraderie among other revolutionaries. You’re not meant to do this alone.

My speaking,  hosting ADHD-ish, and coaching other neurodivergent solopreneurs has been my revolution—a labor of love mixed with an evolving dream to serve those like me and those I want to uplift and empower.. Today, Rochelle Moulton’s visit to the podcast helped me see the word “revolution” isn’t intimidating; it’s my reminder to carry ideas boldly wherever there’s room to create change. The world needs us—now more than ever.

If you'd like to hear the full episode on the ADHD-ish Podcast, you can do that here.