The Transformational Power of Rebranding
When you’re just getting started, there’s nothing wrong with DIY’ing your brand assets in Canva or hiring a designer on Fiverr or Upwork. But, once you’re established and have outgrown your existing brand, it may be time to partner with a design professional.
We are one week away from revealing the new branding for this podcast, so I invited the graphic designer I’m working with, Jess Malli Mercier, to join me in talking about her approach, why she prefers helping established businesses to rebrand and how to know when it’s the right time to do so, and our experience working together.
We talked about the true essence of a brand—it's more than just a logo and colors; it’s a reflection of your core values and how people feel when they encounter your business. If you do any kind of client services work, Jess shared invaluable insights on the benefits of a collaborative approach and the value of an emotional connection.
Whether you're feeling disconnected from or bored with your current branding or simply curious about the rebranding process, this episode is packed with valuable advice and personal insights.
🔑 Key Takeaways:
Collaborative Approach: Establishing a genuine relationship and clear communication with your designer is pivotal.
Authenticity & Consistency: Your brand’s visual representation should authentically reflect your core values and ensure consistency across all touchpoints to create a memorable and trustworthy brand experience.
Safety & Trust: Rebranding is a journey that requires introspection, trust, and sometimes stepping out of your comfort zone to truly represent the evolution of yourself and your business.
🎙️Mic Drop Moment:
“Be yourself. Be unique. What are the elements of you that are that are the most important and the most memorable? Let's show people that." Jess Malli Mercier
Want to connect with Jess?
https://www.jmmartistdesigner.com/
Instagram.com/jmmartistdesigner
Companion episode:
Ep # 195 “It’s Time to Rebrand The Driven Woman Entrepreneur Podcast”
The new podcast is being revealed NEXT week, so please Follow/ Subscribe to The Driven Woman Entrepreneur NOW so you don’t miss the first episode in the new name, show art, and focus!