Designing for the Edges: How Inclusivity Can Revolutionize Your Business

Inclusivity isn’t just a buzzword—it’s a business imperative. In my conversation with Meg Brunson, we explored the power of “designing for the edges,” a principle that prioritizes accessibility for those who need it most while benefiting a broader audience. Meg shared her journey from Facebook ads to a more holistic and ethical marketing approach, emphasizing the importance of aligning business practices with personal values.

We discussed practical strategies for making digital content more accessible, like using Camel Case in hashtags, ensuring large and accurate captions, and leveraging color contrast checkers. Meg also touched on the ethical challenges of marketing, including the importance of transparency and the delicate balance of expanding accessibility without unintentionally misleading audiences.

Her entrepreneurial journey—shaped by her experiences living in an RV, working with the deaf community, and navigating business with ADHD—offered powerful insights into the intersection of inclusivity and business success. For female entrepreneurs, Meg’s approach is a reminder that true impact comes from creating spaces where everyone can engage fully.