Curiosity in Action: How Interactive Quizzes Can Help Grow Your Business

Unlocking Business Growth Through Interactive Quizzes

How AI-Powered Quizzes are Transforming Marketing and Client Engagement—Insights from My Conversation with Interact’s Jackie Aguglia

Finding new and exciting ways to grow our audience,  leads and clients for our businesses can be challenging.  We are all exposed to so much marketing that it’s becoming more and more difficult to capture attention and have it lead to business growth.   This blog posts captures the highlights of my recent conversation with Jackie Aguglia, head of partnerships for Interact, the quiz building platform I have been using for my high-converting quiz for over two years, and why I think you might want to consider incorporating quizzes into your small business. 

Harnessing AI for Quizzes

Jackie emphasizes how Interact has integrated A(I which can generate the first draft of a quiz in minutes. When I first heard this, I was fascinated by the potential. AI can help structure quiz questions and formats, lifting a significant burden off our shoulders, especially if we’re experts deeply ingrained in our specific fields. Using AI doesn’t mean compromising quality but rather optimizing our time and efforts.

For instance, as Jackie explained, AI can simplify the otherwise challenging process of creating quizzes by translating our ideas into an easy-to-customize format. This leaves us with the enjoyable task of personalization, making the quiz truly our own. My first quiz was created without the use of AI and I can only imagine how much quicker I will be able to create the next one. 

Personalizing AI Content

Jackie emphasized the importance of adding personal touches to AI-generated content. This piqued my interest because, as a female entrepreneur, maintaining a unique voice is crucial. AI helps reduce decision fatigue and overthinking, enabling us to focus on refining and personalizing the content to match our brand’s voice and vision.

Addressing the Challenge of Creating Quizzes

Creating quizzes is no easy feat; it requires a different level of thinking compared to regular business tasks. But, as Jackie points out, AI intervenes here as well, converting our ideas into quiz formats and freeing us to focus on the creative aspects. This reminded me of the times I’ve struggled to draft the perfect quiz question, only to get bogged down in the technical details. With AI, we can bypass these hurdles and concentrate on what truly matters – engaging with our audience.

Simplified User Experience with Focused Tools

Diann and Jackie discuss how Interact has streamlined its tool to focus solely on quizzes, discarding other features like polls and contests due to low usage. However, these functionalities aren’t entirely lost. As Jackie remarks, we can still use the quiz feature creatively to conduct polls and giveaways. This approach simplifies user experience, making it easier to engage with our audience without the distraction of seldom-used features.

Initial Steps and Strategy

Jackie advises starting with one quiz, even if it’s imperfect. This resonated with me because, like many of us, I tend to overthink and aim for perfection, often delaying action. Instead, Jackie suggests building, launching, and then optimizing based on analytics. It’s all about learning and adapting as we go. This advice aligns perfectly with Diann's motto – “Done is better than perfect.”

Engaging Community Members

One of the most unique points Jackie highlighted was the use of quizzes to direct community members to specific areas or resources based on their answers. This idea struck a chord with me because quizzes can act as a guiding tool, helping users navigate complex communities and websites by pointing them to relevant sections. It’s like having a personalized GPS for your website!

Additionally, Jackie stresses the importance of analyzing quiz performance to make improvements. By using data from quizzes, we can gain insights into what our audience prefers and tailor our offerings accordingly.

Strategic Implementation and Marketing Perspective

From a marketing standpoint, Diann and Jackie discuss how the framing of the quiz can impact engagement. Whether we focus on pain points or goals, both approaches can lead to the same segments or categories in our marketing funnel. It’s about understanding our audience and addressing their needs and interests effectively.

For those of us offering coaching or consulting services, quizzes can be particularly beneficial. Diann mentions that quizzes streamline the decision-making process for her clients, helping them know where to start and what to focus on, thus reducing initial overwhelm and boosting confidence.

Overcoming Common Challenges

Many participants, as Jackie notes, struggle with too many or too few quiz ideas, overthinking results, and email sequences. The advice here is clear: start simple and refine later. Also, it’s crucial to focus on ensuring people reach the quiz results before crafting extensive email sequences. Quizzes can ease many common obstacles in the business by setting up during strategy calls and using tools like Interact AI.

Market Research through Quizzes

Quizzes can also serve as an excellent tool for market research, especially if you haven’t sold anything yet. Creating a quiz to gauge product interest and adding respondents to a waitlist can provide valuable data before developing products. This proactive approach helps in identifying what potential customers want and ensures our offerings are well-aligned with market demand.

Advertisement Strategy and ROI

Before investing in ads to boost quiz responses, it’s wise to test quizzes organically and analyze their effectiveness. This strategy ensures a better return on investment (ROI) when we eventually run ads. Creating ads that target look-alike audiences, or those who have shown interest in similar quizzes, can enhance the efficiency of our marketing efforts.

The Power of Quizzes in Customer Engagement

Quizzes are not only a tool for attracting cold prospects at the top of the funnel but also for engaging existing clients and helping them make informed decisions. Diann and Jackie provide practical examples, such as segmenting existing email lists for better market research or using quizzes to help customers decide between products or services.

Real-Life Example from Diann’s Quiz

During our conversation, I shared my experience with a quiz that segments audience results into distinct email nurture sequences and workflows. The segmentation based on quiz results, such as time blindness, distractibility, or perfectionism, allows for specific and valuable guidance. This targeted approach underscores the effectiveness of quizzes in understanding and addressing unique client needs.

Optimizing Quiz Performance

Reflecting on my quiz performance metrics, Jackie discovered an opportunity to improve the start rate by tweaking the quiz’s presentation, title, or promotional strategies. Constant optimization based on feedback and performance data can significantly enhance engagement and conversion rates.

For those of us looking to dive deeper and personalize our quiz strategies, booking a strategy call with an expert like Jackie could be the next best step. It's time to embrace the fun and creativity in our entrepreneurial journey and leverage tools like quizzes to engage, inspire, and grow our businesses exponentially.

Empower yourself with these insights and start experimenting with quizzes. Remember, it’s about starting simple and refining as you go. Happy quizzing, and may your entrepreneurial journey be filled with curiosity, novelty, and a whole lot of fun!

Feel free to DM me on LinkedIn or Instagram @coachdiannwingert or send me an email at diann@diannwingertcoaching.com. I'd love to hear your thoughts! If you'd like to hear the full episode on ADHD-ish Podcast, you can do that here.